Thursday, March 18, 2010

Pain At 9 Weeks Pregnant

History: Through the branches has come


past two or three editions we are used to harass our employees to tell us the story of the creative process behind the cover illustration. We could not forget it for the still recent issue 9, in particular if we consider the worm and the birds in warm forests have been well received by our readers. Well, this time he dropped the dart at the popular and witty Joni b , which in a short interview confess that led him to choose the cruel and tender image for Larva, the publication of all family.

- Joni, tell us how you got what you came for the cover.
- What do I know.
- Joni, please go ahead.
- Okay. I think that here I do not know, so I'll tell From the very beginning. This, the final was the second proposal that I sent to Larva, the first being discarded by myself due to a change in the format: I was in two colors and then the editors decided they would in polychrome, and I that I have this habit of the first version should be the final, regardless of whether you know you can become better and precisely so that the work will not be as planned, overworked, generic and boring, I preferred to start over and make a new image while retaining the assumptions that I had raised in the first.
- And what were those assumptions?

- First of all, no
pinups.
- Why?, Do not you think it could sell more?
- I feel disgusted and depressed me.
- Oh, yeah. What else did you consider?
- and in fact once, no human characters.

- you also assume that they suck ... But, well, continues.
- I also thought that the larva should be and would appear in the larva of a common situation, ie no giant larvae, larvae space larvae having tea ... Anyway, the first ideas were: a rotten hand out of the damp earth and which, at the same time, there are numerous fly larvae.

- What happened?
- As I left the idea aside for dramatic, I preferred to think of something strange and funny.
- Insurance.
- Yes, yes, so then I had a bottle of mezcal a larva inside, but I thought it was exogenous mezcal bottle.

- Exogenísima the idea.

- ...
- Well, I went.

- Then, from there I jumped at the idea of \u200b\u200ba sandwich which comes a bit of the larva, but with more emphasis on the sandwich and other items in the larva. That was the first version.


- What happened?

- Well, it appeared the editors of the magazine saying that he had to go polychrome. I thought, but did not want to recolor the two-tone had made in that version on a whim, because I thought it was so good, so if you had to do polychrome preferred to start over. And I did, as I said, so I went back to the same rules, but added a couple more: there must be a narrative, that when observing a story could be built through the relationships between characters and story in this magazine becomes replacing the character in their daily larva larva, as it somehow.
- Something similar to what they call metanarrative?
- Yes One larvae hiding behind a bush, a bird watching, confused, picks the cover of the magazine. A larva that is hunted by a bird, but being carried to the nest so that the chicks eat breakfast, they neither flinch because they prefer to read the magazine Larva.
- And that was the final idea.

- Yes, all done on the computer, trying something between classical, naive and harmonious.
- Go. Thank you very much, Joni.
- Now I can go?
- Well.

-
Photo courtesy of Juan Sebastián
Trujillo.

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